A dynamic second-generation entrepreneur, Mr. Prithvi Bhagat brings a modern, forward-thinking approach to the Gulabdas Group. As the Managing Director of Gulabdas International Trading LLP, he has been instrumental in scaling operations and redefining the Group’s approach to global markets.

Mr. Bhagat also founded STRCH, a premium direct-to-consumer (D2C) brand offering India’s softest performance activewear. Designed using advanced nylon and spandex blends, STRCH products are specifically engineered for the Indian body type. Under his leadership, STRCH has become a pioneer in premium activewear, setting new standards in comfort, design, and brand innovation.

He holds a degree in Marketing from WeSchool (Welingkar Institute) and has completed advanced business courses from the London School of Economics (LSE). Mr. Bhagat blends academic insight with hands-on leadership, consistently pushing boundaries across the Group’s traditional and modern ventures.

His leadership is focused on expanding international reach, embracing digital transformation, and ensuring that the legacy of Gulabdas remains relevant for future generations.